Supernova.com is a community that grew out of the largest Battle of the Bands operator in Canada, and into the ‘web 2.0’ world by building the most active Canadian social community dedicated to music. They currently have over 21,000 independent bands and artists, and over 200,000 total community members including fans and industry.
The site’s mantra is to provide new / undiscovered musicians with the same caliber of experience as a rockstar would get.
The Battle of the Bands shows put these young acts up on big stages, provide professional sound and staffing, and DO NOT take any payment from the bands. Instead, they front all the costs and provide bands with the tickets to sell (or return, if unsold). They also coordinate industry and media attendance at the events, and have seen some really impressive acts play on our stage: Billy Talent, Sum 41, Three Days Grace and many others have played the Supernova stage.
The Web site is designed to support young artists who are willing to work hard at self-promotion, by giving them viral social media tools and web metrics that resonate with industry scouts and agents.
Through fan interaction on Supernova, bands can climb up Weekly indie charts, earn higher band scores, profile views and event featured placement on the community. They also regularly use these Weekly Charts (Top 10, Newest, Recent Battle Winners, etc) to recommend music to radio directors and other music media, and many of their bands have seen early success from their recognition on Supernova.
One of the most impressive tools in their system is the Customized Music Sampler – this personalized newsletter gives any band a list of upcoming gigs in their area, upcoming Battle/prizing opportunities and a condensed list of the week’s top music in a user’s favourite genres. Fans and listeners benefit by getting lists built with their favorite band’s upcoming events, plus any voting or interaction opportunities to help support the band in competition.
The Web site does have 2 key values:
For Bands, Music Fans/Listeners:
- They are the BEST way to get discovered if you are a band, or to find authentic indie/new music if you are a listener.
- Engaging with other users on Supernova.com will push your band to the top of the charts and make you more easy to discover
- Fans and listeners can both explore and rate music, share and comment on it, and genuinely influence a band’s success.
- Supernova is the ONLY social community to put their bands on the live concert stage, in over 250 shows each year plus additional showcases/festival gigs.
For Corporations/Companies:
- Supernova is the EXPERT in accessing youths through music
- They have proven how successful music is in helping align brands with young, indie/new music and culture
- Music is the strongest common passion among youths, and one of the best ways to promote your brand
- Supernova can help any company to design a major artist promotion or membership community platform driven by music
The MOST EXCITING thing Supernova is now doing is not so much for bands directly, but for companies that want to get involved with music promotions, new bands, and major music artists. Using their 17+ years of experience in creating exciting events that connect youths to music, rewarding passion and musical performance, Supernova.com is now helping to design and execute major music promotions from some of the country’s top companies.
The CFOX 99.3 Vancouver Seeds Talent Search is entering its 31st year, and Supernova.com has again been asked to facilitate the largest indie talent search in Canada. Supernova.com has also created the National High School Battle of the Bands, a cross Canada competition that rewards and recognizes music in schools, and is now building custom music promotion community platforms for additional corporate partners.